ADVERTISING

Advertising is a means of reaching wide audiences to generate new sales from new customers, repeat business from existing customers or maintain high profiles.

It can be a major part or a minor part of a company's marketing mix. Whether the budget be large or small, targeted at the right audiences, using the right media, at the right time, expenditure on advertising is a profitable investment.

Consistent advertising, properly coordinated with other marketing and promotional activities has a cumulative and profound beneficial effect.