CORPORATE

Corporate ‘images’ are evolutionary, formed over time, from many elements: quality and performance of products and services, customer relations, promotional activity.

Corporate 'identities’, have a profound influence upon the development of the corporate image. They are designed and can therefore be controlled. This element of control is an extremely powerful management tool.

Successful corporate identities project the nature of a business and play a major role in defining public and wider stakeholder perceptions. They should convey precisely what the organization wishes to communicate. Professionally executed, a corporate identity will provide real competitive advantage.